Strategy & Execution
A Practical Guide for GC Professionals
What is Strategy & Execution? / Strategy & Execution แាแข្แី?
Strategy (แុแ្แแាแ្แ្แ)
แแ្แើแแ៏แ ្แាแ់แាแ់แា แើแแ แ់แ្แះแៅแា แិแ แើแแ្แះแោแแแៀแแា។
Clear choices about where we want to win and how we will win.
Importance / แុแแាแៈแំแាแ់៖
- แំแแ់แិแ (Direction)
- แំแแ់แขាแិแាแ (Priorities)
- แាแแ្แៀแแ្แៀแแ្แាแ់แแแាแ (Resource focus)
Execution (แាแแขแុแแ្แ/แឹแแាំแាแแាแ)
แแ្แែแแុแ្แแាแ្แ្แแៅแា แែแแាแ-แាแแាแ แិแ แแ្แแแแាแ់แែแ។
Translating strategy into action plans and measurable results.
Importance / แុแแាแៈแំแាแ់៖
- แំแแ់แข្แแแแួแแុแแ្แូแ (Ownership)
- แាแแិแាแ (Schedule)
- แแិแា (Budget), KPI/OKR แិแแាแแាแแាแแ្แแ ាំแแ្แាแ ៍
แแុแแ្แី៖ Strategy แឺ แแ្แើแแ្แាแ; Execution แឺ แขแុแแ្แแฒ្แแាแแ្แើ។ แាំแแីแแ្แូแแាแแ្แា — แាแแុแ្แแាแ្แ្แแ្แข แ៉ុแ្แែแិแแขแុแแ្แ แ៏แិแแแួแแแ្แแแ; แขแុแแ្แแ្แាំแ แ៉ុแ្แែแ្แាแแុแ្แแាแ្แ្แ แ៏แขแ់แแិแាแฅแแិแแៅ។
In summary: Strategy is smart choices; Execution is getting things done. Both are needed — good strategy without execution yields no results; strong execution without strategy wastes resources without direction.
5-Point Easy Model / แូแแ្แាแ 5 แ ំแុแ (Easy model)
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Aim (Vision/Goal) – แ แ់แ្แះแข្แី?
แง. "Top-3 GC แៅแ្แំแេแแ្แុแ 3 แ្แាំ"
e.g., "Become a top-3 GC in Phnom Penh within 3 years"
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Arena (Where to play) – แ្แែแแា? แแ្แៃ/แ្แែแแីแ្แាแ/แំแแ់?
Which segment? Value/market segment/region?
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Advantage (How to win) – แ្แឿแ, แុแแាแ, แแ្แៃ, แុแแ្แិแាแ, แ្แែแแៃแแ
Competitive advantage: speed, quality, price, safety, sustainability.
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Actions (Initiatives/Projects) – แแ្แោแแាแ់แាแ់แែแแឹแแំแុแแขแ្แแ្แแោแแ៍
Specific projects that will drive value.
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Accountability (Who/When/KPI) – แข្แแแា? แេแแា? แាแ់แោแแข្แី?
Who? When? Measured by what?
Strategy vs Execution Comparison / แាแាแแ្แី
| Strategy / แុแ្แแាแ្แ្แ | Execution / แាแแขแុแแ្แ |
|---|---|
| Vision, Positioning, Choices | Plan, Schedule, Budget |
| Long-term (6–24 months) | KPIs, Cadence (daily/weekly/monthly) |
Useful Frameworks / Framework แ្แីแ
OKR
แោแแំแแ + แแ្แแแแាแ់แែแ (แ្แីแាแ)
Objectives & Key Results (quarterly)
OGSM
แแ្แឹแแែแួแแแ្แាแ់แ្แុแแ ៊ុแ
Objectives, Goals, Strategies, Measures
4DX
แោแแៅแំแាแ់, แាแ់แែแ, แាแแិแាแแ្แแ់แ្แแ
WIGs, Lead/Lag Measures, Cadence of Accountability
RACI
แែแแ ែแแួแាแី
Responsible, Accountable, Consulted, Informed
WBS + Gantt + Cashflow
แแ្แាแ់แแ្แោแแំแแ់แៀแแាแ់แ្แៃ
For daily construction projects
GC Example (90-Day Plan) / แงแាแ แแ៍ GC
Strategy (แ្แីแ)
- Target: แ្แះแំแៅแាแ 2–3 แាแ់ แ្แុแแ្แំแេแ & แแ្แាแ
- Advantage: On-time & Zero-rework (แុแแាแ + แ្แួแแិแិแ្แแ្แាំแ)
- 3 Initiatives:
- QC playbook + checklist แាแแ្แុแ
- Supplier framework (แฅแแแ្แแแ្แាแៈ 30 แ្แៃ)
- Lead gen via Blogger + A–Z label filter + case studies
Execution (OKR 90 แ្แៃ)
O1: Improve On-time Delivery
- KR1: 95% แแ់แ្แូแแេแ (baseline 80%)
- KR2: แាแ់แแ្แแ rework แแ់ <2% แแិแា
O2: Win 8 Qualified Leads/Month
- KR1: แแ្แ ោះ case study 6 แแ្แុំ
- KR2: CTA แ្แុแ → 50 contact clicks/แែ
Cadence: Weekly Ops (1h) → unblock; Monthly Review (2h) → update KRs
Tools (แ្แแ ាំแ្แៃ)
- Site diary (Telegram)
- Daily safety/KQ checklist
- Budget vs Actual dashboard
- Change order log
- Client update template (แแ្แាแ ៍)
Smart Questions to Test Your Strategy / แំแួแแ្แាแ
- แើแើแ แแ់แ្แើแข្แី แើแ្แីแ្แោแแើแขាแិแាแ?
- What will we stop doing to focus on priorities?
- แើแข្แីแាแแ្แាแោแแ័แแំแាแ់แ (CSFs) 3 แ្แាแ់?
- What are the 3 critical success factors?
- Lead measures & Lag measures แข្แី?
- What are lead vs lag measures?
- Owner แិแ Deadline แាแแแ្แាแ់แแ្แោแแាំแแขแ់แេ?
- Is there an Owner and Deadline for every project?
Summary Mnemonic / แแ្แេแ (Mnemonic)
3C → 3A → 3R
Clarity (แ ្แាแ់), Choice (แแ្แើแ), Cadence (แ แแ្แแแាแแៀแ) →
Actions (แแแ្แแាแ), Accountability (แข្แแแแួแแុแแ្แូแ), Analytics (แាแ់แែแ) →
Review (แិแិแ្แ), Realign (แែแិแ), Repeat (แแ្แแแ្แแ់)
Clarity, Choice, Cadence →
Actions, Accountability, Analytics →
Review, Realign, Repeat