Business Plan Guide

Business Plan Guide - English/Khmer

The Internal Business Plan

Introduction to Business Plans

English Khmer
A business plan is an essential management tool to assist in running all sorts of organisations, ranging from businesses, through charities to public sector bodies. แž•ែแž“แž€ាแžšแžขាแž‡ីแžœแž€แž˜្แž˜แž‚ឺแž‡ាแžงแž”แž€แžšแžŽ៍แž‚្แžšแž”់แž‚្แžšแž„แž…ាំแž”ាแž…់แžŠើแž˜្แž”ីแž‡ួแž™แžŠแž›់แž€ាแžšแžŠំแžŽើแžšแž€ាแžšแžขแž„្แž‚แž€ាแžšแž‚្แžšแž”់แž”្แžšแž—េแž‘ แž…ាแž”់แž–ីแžขាแž‡ីแžœแž€แž˜្แž˜ แžŸាแž‡ីแžœแž€แž˜្แž˜แžŸแž„្แž‚แž˜ แžšแž ូแžแžŠแž›់แžŸ្แžាแž”័แž“แžŸាแž’ាแžšแžŽៈ។
It is not just for organisations setting up but for those that are established as well. แžœាแž˜ិแž“แž˜ែแž“แžŸแž˜្แžšាแž”់แžែแžขแž„្แž‚แž€ាแžšแž្แž˜ីแž”៉ុแžŽ្แžŽោះแž‘េ แž”៉ុแž“្แžែแž€៏แžŸแž˜្แžšាแž”់แžขแž„្แž‚แž€ាแžšแžŠែแž›แž”ាแž“แž”แž„្แž€ើแžแžกើแž„แžšួแž…แž ើแž™แž•แž„แžŠែแžš។

Competitor Comparison

Financial strength Product range Product quality Service
Ourselves B A B A-
Competitor A A C- B A
Competitor B C C- B B

How Business Plans Help Organizations

English Khmer
There are five important ways in which a business plan helps to run a business or non-profit-making organization: แž˜ាแž“แžœិแž’ីแžŸំแžាแž“់แŸ—แž”្แžšាំแž™៉ាแž„แžŠែแž›แž•ែแž“แž€ាแžšแžขាแž‡ីแžœแž€แž˜្แž˜แžขាแž…แž‡ួแž™แžŠแž›់แž€ាแžšแžŠំแžŽើแžšแž€ាแžšแžขាแž‡ីแžœแž€แž˜្แž˜ แžฌแžขแž„្แž‚แž€ាแžšแž˜ិแž“แžšแž€แž”្แžšាแž€់แž…ំแžŽេแž‰៖
■ strategic direction;
■ performance management;
■ performance measurement;
■ coordination and control;
■ communication;
■ empowerment.
■ แž‘ិแžŸแžŠៅแž™ុแž‘្แž’แžŸាแžŸ្แž្แžš
■ แž€ាแžšแž‚្แžšแž”់แž‚្แžšแž„แž”្แžšแžŸិแž‘្แž’แž—ាแž–
■ แž€ាแžšแžœាแžŸ់แž”្แžšแžŸិแž‘្แž’แž—ាแž–
■ แž€ាแžšแžŸแž˜្แžšแž”แžŸแž˜្แžšួแž› แž“ិแž„แž€ាแžšแž‚្แžšแž”់แž‚្แžšแž„
■ แž‘ំแž“ាแž€់แž‘ំแž“แž„
■ แž€ាแžšแž•្แžแž›់แžขំแžŽាแž…

Strategic Direction

English Khmer
Establishing a strategic direction is only a minor reason for writing a business plan. แž€ាแžšแž€ំแžŽแž់แž‘ិแžŸแžŠៅแž™ុแž‘្แž’แžŸាแžŸ្แž្แžšแž‚ឺแž‡ាแž េแžុแž•แž›แžូแž…แž˜ួแž™แžŸแž˜្แžšាแž”់แž€ាแžšแžŸแžšแžŸេแžšแž•ែแž“แž€ាแžšแžขាแž‡ីแžœแž€แž˜្แž˜។
The discipline that is the essence of planning, in my view, inevitably shuts down free-ranging thought – which is of the essence of strategic thinking – and is therefore unsuitable for delving into completely new directions. แžœិแž“័แž™แžŠែแž›แž‡ាแž្แž›ឹแž˜แžŸាแžšแž“ៃแž€ាแžšแž’្แžœើแž•ែแž“แž€ាแžš แžាแž˜แž‘แžŸ្แžŸแž“ៈแž្แž‰ុំ แž”ិแž‘แž”ាំแž„แž€ាแžšแž‚ិแžแžŠោแž™แžŸេแžšី - แžŠែแž›แž‡ាแž្แž›ឹแž˜แžŸាแžšแž“ៃแž€ាแžšแž‚ិแžแž™ុแž‘្แž’แžŸាแžŸ្แž្แžš - แž ើแž™แžŠូแž…្แž“េះแž˜ិแž“แžŸแž˜แžšแž˜្แž™แžŸแž˜្แžšាแž”់แž€ាแžšแžŸ្แžšាแžœแž‡្แžšាแžœแž‘ិแžŸแžŠៅแž្แž˜ីแž‘ាំแž„แžŸ្แžšុแž„។

Performance Management

English Khmer
A business plan is the starting point of a performance management programme. แž•ែแž“แž€ាแžšแžขាแž‡ីแžœแž€แž˜្แž˜แž‚ឺแž‡ាแž…ំแžŽុแž…แž…ាแž”់แž•្แžើแž˜แž“ៃแž€แž˜្แž˜แžœិแž’ីแž‚្แžšแž”់แž‚្แžšแž„แž”្แžšแžŸិแž‘្แž’แž—ាแž–។
It ensures that everyone is working in the same direction and it can be used to establish individual goals and work plans for the period it covers. แžœាแž’ាแž“ាแžាแžข្แž“แž€แžšាแž›់แž‚្แž“ាแž€ំแž–ុแž„แž’្แžœើแž€ាแžšแž€្แž“ុแž„แž‘ិแžŸแžŠៅแžŠូแž…แž‚្แž“ា แž ើแž™แžœាแžขាแž…แž្แžšូแžœแž”ាแž“แž”្แžšើแžŠើแž˜្แž”ីแž”แž„្แž€ើแžแž‚ោแž›แžŠៅแž”ុแž‚្แž‚แž› แž“ិแž„แž•ែแž“แž€ាแžšแž€ាแžšแž„ាแžšแžŸแž˜្แžšាแž”់แžšแž™ៈแž–េแž›แžŠែแž›แžœាแž‚្แžšแž”แžŠแžŽ្แžแž”់។

Planning vs Budgeting

English Khmer
Avoid tying planning to the budget cycle. Because the budget is inevitably done first, there are no new ideas contained in the section on the plan, which becomes simply a mathematical exercise. แž‡ៀแžŸแžœាแž„แž€ាแžšแž—្แž‡ាแž”់แž€ាแžšแž’្แžœើแž•ែแž“แž€ាแžšแž‡ាแž˜ួแž™แžœแžŠ្แžแžแžœិแž€ា។ แžŠោแž™แžŸាแžšแžแžœិแž€ាแž្แžšូแžœแž”ាแž“แž’្แžœើแž‡ាแž˜ុแž“ แž˜ិแž“แž˜ាแž“แž‚ំแž“ិแžแž្แž˜ីแŸ—แž“ៅแž€្แž“ុแž„แž•្แž“ែแž€แž•ែแž“แž€ាแžšแž‘េ แžŠែแž›แž€្แž›ាแž™แž‡ាแž›ំแž ាแž់แž‚แžŽិแžแžœិแž‘្แž™ាแžŸាแž˜แž‰្แž‰។
The plan is arrived at by taking the numbers from the budget and extending them by two or three years: 5 per cent per annum is added for extra sales, 4 per cent for staff costs, a 2 per cent per annum saving on energy, etc. แž•ែแž“แž€ាแžšแž្แžšូแžœแž”ាแž“แž‚แžŽแž“ាแžŠោแž™แž™แž€แž›េแžแž–ីแžแžœិแž€ា แž ើแž™แž–แž„្แžšីแž€แžœាแžŠោแž™แž–ីแžšแžฌแž”ីแž†្แž“ាំ៖ แŸฅแž—ាแž‚แžšแž™แž€្แž“ុแž„แž˜ួแž™แž†្แž“ាំแž្แžšូแžœแž”ាแž“แž”แž“្แžែแž˜แžŸแž˜្แžšាแž”់แž€ាแžšแž›แž€់แž”แž“្แžែแž˜ แŸคแž—ាแž‚แžšแž™แžŸแž˜្แžšាแž”់แž្แž›ៃแžŠើแž˜แž”ុแž‚្แž‚แž›ិแž€ แž€ាแžšแžŸแž“្แžŸំแžŸាแž…់แž”្แžšាแž€់ แŸขแž—ាแž‚แžšแž™แž€្แž“ុแž„แž˜ួแž™แž†្แž“ាំแž›ើแžាแž˜แž–แž› แž‡ាแžŠើแž˜។
Previous Post Next Post
๐Ÿ“‘