Smart-Book Post

🧠 Pricing Strategy (Not Too Cheap, Not Too High)

Great—this is the sweet spot strategy, Sarim 👷‍♂️

👉 Not cheapest
👉 Not expensive
👉 But most chosen

🔑 Core Idea

👉 You want to be:
“Best Value” — not cheapest, not premium

⚖️ THE POSITIONING

Think of market like this:

Cheap contractor

Risky ❌

Expensive contractor

Scary ❌

You

Smart choice ✅

👉 Client thinks:

“Not cheapest… but safer and reasonable”

⚡ STEP 1: Find Market Range

Before pricing, know:

Example in your area

• Low = $260/m²
• Average = $290–$310/m²
• High = $330+/m²

👉 Your target:
👉 Slightly above average

Example

👉 $300–$315/m²

🧱 STEP 2: Use “Middle Strategy” (Most Powerful)

Never give 1 price ❌

Your structure

Basic

$280

Standard ✅

$300–310

Target Option

Premium

$330

👉 Client naturally chooses middle

🧠 STEP 3: Justify Your Position (Very Important)

You must answer:

👉 “Why you, not cheaper one?”

🗣️ Say

“We are not the cheapest, but we focus on proper planning, supervision, and avoiding problems later.”

👉 You are:

• Not cheap
• Not expensive
• Reliable

📊 STEP 4: Make Price Feel Reasonable

Trick

Break down value

Instead of

“$300/m²”

Say

“This includes full supervision, material control, and quality assurance from start to finish.”

👉 Now price = service + system

🔥 STEP 5: Use Comparison Anchor

🗣️ Say

“Some contractors may offer lower price, but often without full supervision or quality control.”

• 👉 You don’t attack
• 👉 You position

⚖️ STEP 6: Balance Profit + Win Rate

You want:

• Profit margin: 15–25%
• Win rate: 40–60%

👉 If:

• You win 90% → price too cheap ❌
• You win 10% → price too high ❌

👉 Target:
“I win half, but with good profit”

🧠 STEP 7: Adjust Based on Client Type

💰 Price-sensitive client

👉 Push Basic option

🧠 Smart client

👉 Push Standard

💎 High-end client

👉 Push Premium

🚀 STEP 8: Control Perception

❌ Don’t say

“My price is cheap”

✅ Say

“My price is fair for the quality and control we provide”

👉 One word changes everything:

• Cheap = low value
• Fair = professional

🔥 REAL EXAMPLE

Market average = $300/m²

Basic

$285

Standard ✅

$305

Premium

$335

👉 Client sees:
• You are not cheapest
• Not too expensive
👉 Feels safe

🧠 SARIM POWER RULE

• 👉 If client doesn’t complain about price = You are too cheap
• 👉 If every client rejects = Too expensive
• 👉 If some accept, some hesitate = PERFECT ZONE ✅

💡 FINAL TRUTH

👉 The best price is not lowest
👉 It is the one that makes client feel:

“This is a smart decision”

🎁 Next Level

I can build for you:

• ✅ Market pricing calculator (Cambodia style)
• ✅ Profit + win rate tracking sheet
• ✅ Smart script for “your price is high”
• ✅ Full proposal upgrade with pricing psychology

Just tell me:
👉 “Build pricing calculator” or “Upgrade proposal”

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