Marketing with The 48 Laws of Power (Friends Outreach)

แž”្แžšើ The 48 Laws of Power แžŸแž˜្แžšាแž”់แž€ាแžšแž•្แžŸแž–្แžœแž•្แžŸាแž™/แž–แž„្แžšីแž€แž‘ីแž•្แžŸាแžš แž–េแž›แž‡ួแž”แž˜ិแž្แžแž—แž€្แžិ

แž‚ោแž›แž”ំแžŽแž„៖ แž”แž„្แž€ើแžแžฅแž‘្แž’ិแž–แž›แž្แžšឹแž˜แž្แžšូแžœ แž€្แž“ុแž„แžšแž”ៀแž”แž˜ិแž្แžแž—ាแž–—แžŸ្แžាแž”់แž˜ុแž“แž“ិแž™ាแž™ แž•្แžแž›់แž‡แž˜្แžšើแžŸแž…្แž”ាแžŸ់ แž ើแž™แžាแž˜แžŠាแž“แž‡ាแžขាแž‡ីแž–។ Accent: #63a625.

Jump to: แž˜ុแž“แž‡ួแž” · แž€แžŽ្แžាแž›แž‡ួแž” · แž€្แžšោแž™แž‡ួแž” · Offer Pack · แžŸាแžš Telegram/WhatsApp · QR Link · แžាแž˜แžŠាแž“แž›แž‘្แž’แž•แž› · แžŸុแž…แžšិแžแž—ាแž–

1) แž˜ុแž“แž‡ួแž” (Prep) — แž”แž„្แž€ើแžแžฅแž‘្แž’ិแž–แž›แž˜ុแž“แž“ិแž™ាแž™

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  • L5 Reputation: แž្แžšៀแž˜แžšូแž” Before/After 2–3 แžŸแž“្แž›ឹแž€ + แž–ាแž€្แž™แžŸแžšแžŸើแžš client แž្แž›ីแŸ—។
  • L6 Attention: แž€ាแžแž“ាแž˜/QR Link แž‘ៅ Page/Blog/Telegram + Offer แžូแž… (Free inspection/quote)।
  • L25/L34 Brand: Tagline แŸก แž”แž“្แž‘ាแž់ (แžง. “8AM Contractor — แžŸុแžœแž្แžិแž—ាแž– • แž‚ុแžŽแž—ាแž– • แž‘ាแž“់แž–េแž›”)។
  • L31 Options: แž្แžšៀแž˜แž‡แž˜្แžšើแžŸ A) Free Inspection 30m · B) Design Chat 20m។
  • L35 Timing: แž‡្แžšើแžŸแž–េแž›แžŸ្แžšួแž› แž“ិแž„แž€ំแžŽแž់แž‚ោแž›แžŠៅ แŸก៖ แžŸុំ referral แŸก แž“ាแž€់។

แžŸ្แž‚្แžšីแž” 15 แžœិแž“ាแž‘ី (Friend Pitch)

L6/L13/L31 — แž…ាแž”់แžขាแžšแž˜្แž˜แžŽ៍ · แž”แž€แžŸ្แžšាแž™แžขแž្แžแž”្แžšแž™ោแž‡แž“៍ · แž•្แžแž›់แž‡แž˜្แžšើแžŸ

2) แž€แžŽ្แžាแž›แž‡ួแž” (During) — แžŸ្แžាแž”់แž˜ុแž“แž“ិแž™ាแž™, แž•្แžแž›់แž‡แž˜្แžšើแžŸแž…្แž”ាแžŸ់

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  • L4: แžŸំแžŽួแžš 3 แž€្แž”ាแž›—แž‚ោแž›แžŠៅ? แž–េแž›? แžแžœិแž€ាแžាแž„แž€្แžšៅ?
  • L9: แž”แž„្แž ាแž‰แžŸ្แž“ាแžŠៃแž‡ាแž€់แžŸ្แžែแž„ (แžšូแž”/แžœីแžŠេแžขូ 20–60 แžœិแž“ាแž‘ី) แž‡ំแž“ួแžŸแžขแž’ិแž”្แž”ាแž™แžœែแž„។
  • L13: แž”แž€แžŸ្แžšាแž™แžขแž្แžแž”្แžšแž™ោแž‡แž“៍ “แžŸแž“្แžŸំแž–េแž› X แž្แž„ៃ · แž្แž›ៃ ~Y%”។
  • L31: แž€ំแžŽแž់แž‡แž˜្แžšើแžŸ A/B — Site visit แžฌ Video call។
  • L32/L43: แž‚ូแžšแž‘ិแžŠ្แž‹แž—ាแž–แž›แž‘្แž’แž•แž›แžŸ្แžขាแž แžŸុแžœแž្แžិแž—ាแž– แžŠแž›់แž–េแž›—แžขแžិแžិแž‡แž“แžŸុแžแž…ិแž្แž។

แžŸ្แž‚្แžšីแž”แžŸុំ Referral (แž„ាแž™แžŸ្แžšួแž›)

L13/L31 — Appeal to self-interest + Control the options

3) แž€្แžšោแž™แž‡ួแž” (Follow-up) — แž”แž“្แžแžฅแž‘្แž’ិแž–แž›แžŠោแž™แžŸแž€แž˜្แž˜แž—ាแž–แžូแž…แŸ—

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  • L35/L9: แž•្แž‰ើแžŸាแžšแž€្แž“ុแž„ 24h แž‡ាแž˜ួแž™แžšូแž”แžŸ្แž“ាแžŠៃ + Link + แž–េแž›แž‡แž˜្แžšើแžŸ។
  • L11: แž•្แž‰ើ Check-list แžฅแžแž‚ិแžแž្แž›ៃ แžŠើแž˜្แž”ីแž€្แž›ាแž™แž‡ា “go-to”។
  • L45/L47: Follow-up แŸกแžŠแž„/แžŸแž”្แžŠាแž ៍ แž”แž„្แž ាแž‰แžขแž្แžแž”្แžšแž™ោแž‡แž“៍แž–ិแžแŸ— แž˜ិแž“ oversell។

แžŸាแžš Follow-up (24h)

Offer Pack (Friend & Friends-of-Friends)

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  • Starter Offer: Free inspection 30m + Rough Budget PDF
  • Referral Bonus: 1 แž€แžšแžŽីแž”แž“្แžแžŸេแžœា → Gift card $10 แžฌ 5% off design
  • Proof Pack: 3 Before/After + 1 Testimonial + 1 mini-case (60s)

แž”แž„្แž€ើแžแžŸាแžš Offer แž˜ាแž“แž‡แž˜្แžšើแžŸ A/B

L6/L13/L31 — แž…ាแž”់แžขាแžšแž˜្แž˜แžŽ៍ · แž”แž€แžŸ្แžšាแž™แžขแž្แžแž”្แžšแž™ោแž‡แž“៍ · แž•្แžแž›់แž‡แž˜្แžšើแžŸ A/B

แžŸាแžš Telegram/WhatsApp (Copy-paste)

Msg #1 — แž‡ូแž“แžŠំแžŽឹแž„ Offer

Msg #2 — Follow-up 24h

แž”แž„្แž€ើแž QR Link (แžŸแž˜្แžšាแž”់แžŸ្แž€េแž“แž‘ៅ Telegram/Facebook/Page)

QR Preview แžŸូแž˜แž”แž‰្แž…ូแž› Link แžាแž„แž›ើ → แž…ុแž… Generate QR → แžšแž€្แžŸាแž‘ុแž€ PNG แžŠើแž˜្แž”ីแž”ោះแž–ុแž˜្แž– แžฌแž”แž„្แž ាแž‰แž›ើแž‘ូแžšแžŸ័แž–្แž‘។

แžាแž˜แžŠាแž“แž›แž‘្แž’แž•แž› (แž្แž›ីแŸ—)

  • # Referral แž”ាแž“ แž€្แž“ុแž„แžែแž“េះ
  • % Appointmentแž”ាแž“ (A/B)
  • Conversion → แžข្แž“แž€แž”្แžšើแžŸេแžœា
  • Top 3 แžŸំแžŽួแžšแž‰ឹแž€แž‰ាแž”់ (แž”แž„្แž€ើแž Content แž†្แž›ើแž™)

แžŸុแž…แžšិแžแž—ាแž– & แžœិแž“័แž™ (Important)

  • แž”្แžšើ Laws แžŠើแž˜្แž”ី แž›ើแž€แžŸ្แž‘ួแž™แžŸแž แž‚แž˜แž“៍ แž“ិแž„แž”แž„្แž€ើแžแžแž˜្แž›ៃแž–ិแž—แž˜ិแž“แž˜ែแž“แž”ោแž€แž”แž‰្แž†ោแž។ (L5/L24)
  • แž€ុំ over-promise; แž‚្แžšแž”់แž‚្แžšแž„แž”แž“្แž‘ុแž€ แž“ិแž„แž–េแž›แžœេแž›ាแžฒ្แž™แž្แžšឹแž˜แž្แžšូแžœ។ (L47)
  • แž”แž់แž”ែแž“แžាแž˜แžŸ្แžាแž“แž—ាแž– แž“ិแž„แžŸេแž…แž€្แžŠីแžŸុแžแž…ិแž្แžแžšแž”แžŸ់แž˜ិแž្แžแž—แž€្แžិ/แž—ាแž‚ីแž–ាแž€់แž–័แž“្แž’។ (L48)

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