Plan vs Mission vs Vision vs Goal

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Plan vs Mission vs Vision vs Goal

A simple “business + construction” guide to stop confusion and build a clear success system.

Mission = WHY Vision = WHERE Goal = WHAT Plan = HOW
Memory trick: Mission = destination meaning, Plan = roadmap steps. If you mix them up, your business becomes busy but not focused.
Quick Definitions (1 minute)
⭐ Mission WHY

Mission is your purpose. It explains why your company exists and what value you provide.

  • Why do we work?
  • Who do we serve?
  • What value do we deliver?
🌍 Vision WHERE

Vision is your future picture. It describes what you want to become in 5–10 years.

  • Where do we want to be?
  • What will success look like?
  • What reputation do we want?
🎯 Goal WHAT

Goal is a specific target with a finish line. Measurable and time-based.

  • How many? How much?
  • By when?
  • What result must happen?
🗺️ Plan HOW

Plan is your steps and strategy to reach goals. Practical, flexible, and can change.

  • What steps will we do?
  • Who is responsible?
  • What timeline and resources?
Key Differences Table
Item Main Question Time Horizon Changes Often? Example
Mission Why do we exist? Long-term Rare Build safe, durable homes for Cambodian families
Vision Where are we going? Long-term Sometimes Become a top trusted GC in Phnom Penh
Goal What must happen? Short/Medium Yes Get 10 new clients in 2026
Plan How will we do it? Short/Medium Yes Weekly marketing + portfolio + referral system
Construction Company Examples (Real-life)
Example A: General Contractor (GC)

⭐ Mission

“We build safe, strong, and affordable buildings with honest workmanship.”

🌍 Vision

“To become one of the most trusted construction companies in Cambodia, known for quality and professionalism.”

🎯 Goals (2026)

  • Build 12 houses this year
  • Increase profit margin to 25%
  • Hire 2 engineers + 1 QS
  • Reduce rework by 50%

🗺️ Plan (How to reach the goals)

  • Create SOP system for Quality Control (QC)
  • Daily site reporting using Telegram
  • Weekly training for foreman and workers
  • Standardize drawings + BBS (Bar Bending Schedule) workflow
  • Improve quotation templates + client follow-up system
The “Failure Patterns” (Very Important)
🚫 Mission without Plan

Becomes a dream only. You know why, but you don’t move.

🚫 Plan without Mission

Becomes busy but lost. You work hard, but direction is unclear.

🚫 Goals without Plan

Becomes a wish list. You want results, but no steps.

✅ Mission + Vision + Goals + Plan

Becomes a real success system. Clear direction + measurable progress.

Fill-in Template (Copy & Use)

⭐ Mission (WHY): “We exist to _________________________________________”

🌍 Vision (WHERE): “In 5–10 years, we will ______________________________”

🎯 Goals (WHAT) for this year:

  • Goal 1: ____________________________________ (By: ________)
  • Goal 2: ____________________________________ (By: ________)
  • Goal 3: ____________________________________ (By: ________)

🗺️ Plan (HOW):

  • Step 1: ____________________________________ (Owner: ________)
  • Step 2: ____________________________________ (Owner: ________)
  • Step 3: ____________________________________ (Owner: ________)
Key Summary (Copy-ready)
Mission = WHY (purpose) • Vision = WHERE (future) • Goal = WHAT (target) • Plan = HOW (steps).
Mission is the destination meaning. Plan is the roadmap. Goals are the finish lines.
Tip: Review Mission/Vision every few months, but review Goals/Plan every week.
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