GC Business Growth Roadmap (12-Month)

GC Business Growth Roadmap — 12 Months

ផែនទីអភិវឌ្ឍអាជីវកម្មម៉ៅការទូទៅ (Pipeline • System • Finance • Marketing • Team • QC • Safety • Portfolio • Referral • Ops • Scale • Review)

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ត្រួតពិនិត្យ ✅ លើភារកិច្ច—ប្រព័ន្ធនឹងរក្សាទុកស្វ័យប្រវត្តិ (localStorage)។ KPIs ក៏ត្រូវបានរក្សាទុកផងដែរ។

Q1 • Pipeline / System / Finance Q2 • Marketing / Team / QC Q3 • Safety / Portfolio / Referral Q4 • Ops / Scale / Review

Q1 — Build the Foundation

គោលដៅ៖ បង្កើត Pipeline ល្អ • រៀបប្រព័ន្ធធ្វើការ • កំណត់របបហិរញ្ញវត្ថុ

ខែទី១ — Pipeline: Leads → Bids → Wins Business Development

បង្កើត Lead List 50+ (Facebook/Telegram/Referral/Developer)

ស្ដង់ដារផ្ទាំង Quotation + Scope + Exclusions

ទៅជួបពិភាក្សា 10 ករណី និងកត់ត្រាអតិថិជន Potential

KPIs • Pipeline

Leads ចូល

Bids បញ្ចូន

Projects Won

ខែទី២ — System: Workflow & Templates Operations

បង្កើត SOP: Site Setup → Execution → QC → Handover

បង្កើត Template: Contract, BOQ, MR, IR, RFI, Daily Report

សាកល្បង SOP លើគម្រោង ១ និងកែតម្រូវ

KPIs • System

SOP Ready

Templates Ready

Process Adoption %

ខែទី៣ — Finance: Cost Control & Cashflow Finance

បង្កើត Cashflow Sheet (In/Out/Retention/Advance)

Material Price DB (ACC Cement, Rebar, Sand, Tile...)

កំណត់ Margin Target (%), Payment Terms, Variation Policy

KPIs • Finance

Margin %

DSO (ថ្ងៃទទួលប្រាក់)

Cash Buffer (ខែ)

Q2 — Win & Deliver

គោលដៅ៖ ទាញ Leads → បង្កើត Brand • ឡើងកម្លាំងក្រុម • បង្កើតគុណភាព

ខែទី៤ — Marketing: Brand & Content Marketing

Website/Blog: Case Studies + Calculators (Plaster/Column Rebar)

Portfolio PDF (A4) + Company Profile

Facebook/Telegram posting schedule (2–3/wk)

KPIs • Marketing

Inbound Leads

CTR / Messages

Brand Score (អតិថិជនจำ)

ខែទី៥ — Team: Roles • Training • Safety Brief People

ចែង Job Description: Foreman/Site Eng/QS/Admin

Training Plan (Weekly toolbox talk)

Telegram SOP (Daily photo + progress %)

KPIs • Team

Attendance %

Skill Index

Accident Count

ខែទី៦ — QC: Standards & Handover Quality

QC Checklist (Masonry, Plaster, Rebar, MEP rough-in)

Mockup/Benchmark area on site

Handover Pack: As-built, Warranty, Cleaning

KPIs • Quality

Punchlist Items

Rework Cost %

Client CSAT

Q3 — Protect & Promote

គោលដៅ៖ សុវត្ថិភាព • បង្ហាញស្នាដៃ • បង្កើត Referral ឲ្យរឹង

ខែទី៧ — Safety: Zero Harm HSE

Site Safety Plan (PPE, Permit-to-work, Housekeeping)

Daily safety brief + weekly audit

Emergency & First-aid kit readiness

KPIs • Safety

TRIR (incidents)

Audit Score %

Near-Miss Logged

ខែទី៨ — Portfolio: Case Studies & Photos Reputation

ថត Before/After + Drone/Phone (A4 ready)

Case Study write-ups (Problem → Solution → Result)

Collect testimonials (video/text)

KPIs • Portfolio

Case Studies

Photosets

Testimonials

ខែទី៩ — Referral Engine Growth

Referral program: កាតសំណេះសំណាល/Discount for repeat

Nurture list: បញ្ជីអតិថិជនចាស់ + update រាងខ្លីៗ

Partner network: Architect/Interior/MEP supplier

KPIs • Referral

Referral Leads

Repeat Clients

Partner Deals

Q4 — Operate, Scale, Review

គោលដៅ៖ ប្រតិបត្តិការបានរលូន • ពង្រីកដោយវិន័យ • សង្ខេបរបាយការណ៍ឆ្នាំ

ខែទី១០ — Ops: Scheduling & Control Delivery

Master schedule (MS Project-like) + 3-Week Lookahead

Earned Value Lite: %Complete vs %Work Complete

Subcontract control: scope/CO/retention tracking

KPIs • Operations

On-time %

CO Variance %

Site Issues/week

ខែទី១១ — Scale: Capacity & Capital Scale

Hiring plan (foreman/engineer) + training ladder

Equipment/Tooling plan (lease vs buy)

Capital plan (credit line / supplier term)

KPIs • Scale

Capacity (sites)

Utilization %

Working Capital (mo)

ខែទី១២ — Review: P&L • Lessons • 12-Month Plan Year-End

Year P&L summary + cashflow review

Lessons learned (Top 5 wins / 5 fails)

Set targets for next year (Revenue, Margin, CSAT)

KPIs • Year-End

Revenue (k$)

Net Margin %

CSAT

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