National University of Management
School of Graduate Studies
MBA Program
Course Syllabus
Course: International
Business Management
Lecturer: Soun Hong, DBA
School of Graduate
Studies
National
University of Management
Phone: 012 886 402
E-mail: sounhong@gmail.com
Course
Description
It is
necessary that we understand what role business plays and how it is affected by
the global business environment since the nations of the world become
increasingly interdependent. Thus, the purpose of this course is
to provide students with knowledge, skills, related to the global business
environment needed to function effectively as a decision maker in a modern
international business enterprise.
Course Objectives
Upon
completing this course, students should be able to:
v Understand the opportunities
and threats of globalization, manage the conflicts between cultures, and the
political and legal dimensions that affect international business
v
Understand the theoretical background for international trade and
investment
v
Understand the domestic and international environmental factors and
their interaction, the impact of culture, economy, and politics on international
business transactions
v
Understand the importance of regional economic integration on
international business activities
v
Understand the international financial markets and international
monetary system
v
Understand the need for marketing research, the business entry process and
its importance for international markets and strategic planning
v
Understand the how to manage international operations and
v
Understand how to hire and manage employees internationally
v
Solve problems related to the learnt case
studies, and
v
Analyze the international markets for potential
business investment
Course Approach
This course focuses on class discussion on key
concepts and short concept lectures because it is a critical component of the
learning experience. All students are expected to participate fully in all
activities including discussions and group assignments. Moreover, the
assignments will be announced in the class and the students are expected to
submit them on due date as specified on the tentative course outline.
Outline for Group Assignment (1)
Students
have to form a group of 4 or 5. One group has to choose the economic
integrations
and
write around 5 pages with the power-point summary for presentation. However,
the other
groups
have to choose the given case studies and prepare case analysis with the
power-point
summary
for presentation.
Outline for Group Assignment (2)
Students have to form a group of 4 or 5 and select a country for doing
this project assignment. They have to write around 10 pages and make a summary
of this paper and present to the class at the end of this course. This
interactive project has students analyze a country in which to introduce a new
product. Four activities build on one another:
1.
Market Intelligence
Students have to gather market data on a nation’s people, economy,
government, and technological status from online sources for a selected
country.
2.
Business Environment Analysis
Students have to analyze the selected country as a potential market.
3.
Opportunities for Market Entry
Students have to
identify potential import and export prospect for a firm in a target market.
4.
Market Entry Strategy
Students have to
develop a market entry strategy for launching a new product in a selected
country.
Course Assessment
The course assessment
takes the following forms:
v Class participation 20%
v Group assignment (1)
10%
v Group Presentation (1) 10%
o
Mid-term 40%
v Group assignment (2) 40%
v Individual Presentation
(2) 20%
o
Final examination 60%
Total Marks 100%
Main Textbook:
- Wild, J.J., Wild, L.K. & Han, C.Y.J. (2008), International Business: An Integrated
Approach. International
Edition. Fourth Edition. Prentice Hall. USA.
References:
- Cullen, J.B &
Parboteeah, P.K. (2010), International Business: Strategy and
the Multi-national Company. Routledge. New York.
- Hill, W.L. (2007), International Business: Competing in
the Global Marketplace. Sixth Edition. McGraw-Hill. USA.
- Griffin, W. R. & Pustay, W.
M. (2005), International Business: A
Managerial Perspective. Fourth Edition. Prentice Hall. USA.
Tentative
Schedule for the International Business Management Course
The entire course is divided into 16
weeks as follows:
|
Weeks |
International Business:
Wild, Wild & Han (2008) |
Class Activities |
|
1 |
Chapter 1:
International Business Today & Globalization |
Class Orientation |
|
1 |
Chapter 1:
International Business Today & Globalization (Cont’) |
|
|
2 |
Chapter 2:
Cross-cultural Business |
|
|
3 |
Chapter 3: Politics, Law, and Business Ethics |
|
|
4 |
Chapter 4: Economic Systems and Development |
|
|
5 |
Chapter 5:
International Trade |
|
|
6 |
Chapter 6:
Business-Government Trade Relations |
|
|
7 |
Chapter 7: Foreign
Direct Investment |
|
|
8 |
Chapter 8: Regional
Economic Integration |
|
|
9 |
Submitting group assignment (1) |
Presentation (1) |
|
10 |
Chapter 9:
International Financial Markets |
|
|
11 |
Chapter 10: International Monetary System |
|
|
12 |
Chapter 11: Planning
& Organizing International Operations |
|
|
13 |
Chapter 12: Analyzing
International Opportunities |
|
|
14 |
Chapter 13: Selecting
& Managing Entry Modes |
|
|
14 |
Chapter 14: Developing
& Marketing Products |
|
|
15 |
Chapter 15: Launching
& Managing Production |
|
|
15 |
Chapter 16: Hiring & Managing Employees |
|
|
16 |
Submitting group assignment (2) |
Presentation (2) |