48 Laws of Power: Law 6
Court Attention at All Costs
Law 6 from The 48 Laws of Power by Robert Greene is all about mastering visibility and magnetism. Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd or buried in oblivion. Stand out. Be conspicuous, at all cost.
- Visibility is power: If people don’t notice you, they won’t remember you—and if they don’t remember you, you don’t exist in their world.
- Stand out deliberately: Whether through style, behavior, or ideas, cultivate an image that’s impossible to ignore.
- Mystery and drama attract: People are drawn to what they can’t fully understand. Being enigmatic or unpredictable keeps others intrigued.
- Controversy isn’t your enemy: Even negative attention can be useful. Better to be slandered than forgotten.
📚 Historical Examples
Figures like P.T. Barnum and Pablo Picasso used spectacle and surprise to dominate public attention. Their ability to court attention made them unforgettable.
Want to explore how this law plays out in modern life—like in social media, politics, or branding? Or maybe you’re curious how to apply it without going full drama queen? I’ve got
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