Explain me about Brian Tracy say: simple technique it's called the agenda close
Brian Tracy’s "Agenda Close" is a simple yet effective sales technique where you outline what will happen during a meeting or presentation. It helps build trust and makes the prospect feel comfortable.
How It Works:
- Set Expectations: At the start of a meeting, explain the agenda—what you’ll discuss and how long it will take.
- Engage the Prospect: Ask if they are okay with the plan, ensuring they feel in control.
- Guide Toward a Decision: As you go through the agenda, naturally lead them to the close by addressing their needs and concerns.
Example:
"Today, we’ll go over how our service works, the benefits for you, and the pricing. At the end, if you feel this is a good fit, we can move forward. If not, no problem. Does that sound fair?"
This technique removes pressure and increases the chance of a successful close because it feels natural and professional.